Hundreds
of Marketing students filled the Adamson University Theater for Adamson
Junior Marketing Association’s Marketing Summit 2016. With the theme
“Sprinting Towards Marketing Homerun,” the seminar focused on learning
best practices in Marketing and Business from some of the country’s
finest CEO’s.

Pocholo “The VoiceMaster” Gonzales was
the last speaker of the event, who talked about the art of Personal
Branding in his talk entitled “8 to be GREAT.” After energizing the
crowd with a quick icebreaker, he started off with the story of how he
branded himself in the world of voice – as a voice artist, radio
broadcaster and motivational speaker. The VoiceMaster filled the
audience with awe and amazement as he did his repertoire of character
voices – from the commercials and shows he has done, to imitating voices
of famous personalities both dead and alive.

Pocholo also touched on about the life
of Dr. Jose Rizal, whom he believes is one of the greatest Personal
Branding experts of the country. According to Pocholo, Rizal is a hero
not only because of what he has done for the country, but more
importantly, for the ideals and principles that he stood for. Pocholo
encouraged the students to learn more about Rizal not only for
remembering history, but in order for them to discover their own
greatness as Filipinos.
Pocholo tackled the subject of personal
branding from an inspirational and motivational perspective. His talk
centered around the 8 qualities that makes up a person of greatness and
excellence, which he believes everyone has in one way or another. The 8
qualities included passion, faith in one’s self, purpose, and sharing,
among many others. Pocholo encouraged the participants to identify their
purpose in life, because that is the only way they can truly be happy
and successful. He challenged the students to shift their mindset from
getting into business for the purpose of earning money, to getting into
business for the purpose of serving the world.

The VoiceMaster also shared the stage
with a couple of his students, who also inspired the audience with their
own talent and personal stories of reaching for their dreams.
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